Wednesday, October 24, 2007
Goyard, Malletier is a French Malletier (trunkmaker) founded in 1853, now currently the oldest trunk maker in existence.
La Maison Goyard was founded in 1853 in Paris. Edmé Goyard worked as a malletier then known as Maison Morel (founded in 1792), which his son, François bought out in 1853. At that time, the company was renamed Goyard.
In the past, the Grand Duke of Russia, the Maharajah de Kapurthala, The Duke and Duchess of Windsor and many aristocratic families, all travelled with Goyard luggage. And their special orders have always been an important part of Goyard’s reputation.
Goyard is known for its hard-sided trunks, and small accessories. All pieces are covered in a signature hand-painted patented Chevron canvas made of cotton, linen, and hemp and displayed in various colors. The chevron canvas was created in 1892, traditionally produced in black and red.
In the late 1990s, Goyard was purchased by the Signoles family, and the company introduced several new colours at that time. Goyard is renowned for monogramming the durable, lightweight canvas with the initials of their customers upon request. To this day, Goyard produces special orders and bespoke pieces, made to order in Carcassonne, France. Goyard reached new heights of popularity and recognition when Barneys New York began carrying the line in the early 2000s.
Other famous clients have included Sir Arthur Conan Doyle, Madonna, Karl Lagerfeld, Gregory Peck, Pablo Picasso, Gary Cooper, Debra Messing, Kanye West, and John D. Rockefeller.
Currently, Goyard is sold in fewer than fifteen locations worldwide, including two freestanding boutiques in Paris and San Francisco's Union Square, Bergdorf Goodman, select Barneys New York locations and after its current expansion, the Toronto Bloor Holt Renfrew.