Thursday, October 11, 2007
DEAR MICHAEL JACKSON
Regarding your comeback album I suggest that you make a collaboraton with the Japanese artist Takashi Murakami. That will give you a marketing impact on the Asian market that is priceless. It would probably be helpful for your marketing approach in the Western world as well, since Mr Murakami´s work has been widely acclaimed by both Europeans and Americans. One of my friends at the Roland Berger strategy consulting company in Bahrain could probably give you an advice on budgetary concerns.
I suggest that you reinvent yourself as a cartoon, - designed by Mr Murakami. The packaging must reflect this, and of course the music videos should be cartoons or 3D animations inspired by Secondlife.com or similar. Maximizing diffusion in new marketing channels such as Youtube.com and interactive communities is vital.
Honestly I think this would be a good approach!