Friday, September 14, 2007

ELITE MODELS FASHION in Norway





Some of the Elite Models Fashion products are now available in Norway. Bjørklund at Gunerius presents the watch collection, and the prices are moderate. Elite Models Fashion presented their new merchanising concept in Paris in the mid-nineties, and I was of course at the huge release party at Palace in Paris. The clothing line was presented on the runway by the baby-tops of the Paris divison of Elite Model Management, elegantly supervised by the company´s European President, Gérald Marie (former husband of Linda Evangelista). Wrapped up in some black way-too-tight-for-his-age leather pants he stood on the side of the stage and gently kissed every single girl on the cheek before they headed out on the runway, as if they would just fall apart without such a blessing. The famous model coach, Jay Alexander, confied to me that in the beginning they thought of the label "Elite What We Wear", but the concept was modified to "Elite Models Fashion". In the first years they even had their own concept store on the Champs-Elysées and a boutique corner at the famous Galeries Lafayette in Paris. Although the label was "over-licenced" and spread out on any thinkable product, I find it intriguing that the Norwegians now can indulge themselves with some "supermodel-aura". Yes, I admit it, I have an Elite Models Fashion product too, – a nice black nylon toiletry-bag (made in China or something like that). Yet it doesn´t make me feel like a supermodel...at all!

Learn more about Elite models fashion by clicking here: ELITE

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